Posted on Leave a comment

7 Steps to Successful Farmer’s Market Sales—Part I

Gigi setup

 

2015 was the first year the Kulturology Soap Company participated in the local farmer’s market as a vendor.  We began with the idea that it would be great exposure for our small business.  In reality, our presence at the Gatlinburg Farmers Market turned out to be one of our best sales venues.  Here are some of the things we learned for successful farmer’s market sales.

1. Be There

Every success story begins with the first step–showing up.  There is a lot of excitement at the beginning of market days.  People come from far and wide to see what the market will offer them.  If you are set up on a consistent basis with a quality product, your customers will look for you every week.  It is quite likely the customers you see at the first market of the season will be there at the end of the season.

3. Critique Your Display

Does your display invite customers to stop and look at your product?  Set up your booth in the weeks prior to opening day.  Try different colored table coverings to see which best emphasizes your product.  Are you incorporating height into your display?  Is it clean with no clutter?  Be sure table coverings reach to the ground so customers don’t see the boxes and bins underneath.  Keep water bottles, drink containers, and snacks out of sight.  Soap is a sensual experience. Customers want to pick it up, touch it and smell your product so be sure to get out from behind your display throughout the day to make sure it’s looking its best.

4.  Price it Right

Handcrafted soap is one of THE most competitive markets out there.  Take note of your competition and their pricing.  If you are priced higher be prepared to explain why.  Be sure your product is clearly labeled and priced consistently utilizing a theme that enhances your display.  Customers don’t want to guess at prices and many won’t ask!

 

See you next week for Part II in this two part series!

 

Leave a Reply

Your email address will not be published. Required fields are marked *